There seems to always be a delicate ballet that goes on between businesses and their clients. Sometimes the relationship is perfectly balanced, with the client satisfied with the services or products that the business is supplying. Sometimes, though, some things can go wrong, such as a missed delivery or a deadline that was not improperly met. Companies obviously always try to keep their customers happy, as they don’t want to lose them to the competition. In many cases, customers become quite attached to their vendors as a relationship of trust is developed over time. Of course, if the company is not responsive to their customer’s requests, or continuously fails to meet deadlines, ships the wrong products, or worse, overcharges for their products or services, after a while the customer will become disillusioned and find someone else to do business with.
It’s always important to make any client feel special, and that can be done with more than just great customer service, quality products and excellent pricing. Sometimes, it requires a little extra attention, a little something extra that makes the vendor stand out in the customer’s mind. The best way to say “thank you” for a successful business relationship is by sending a gift. Especially in this era, when everything seems to have become electronic, few people even take the time to write a note by hand, and put it in the post. Corporate hampers are a great way for your customers to know how much you appreciate their business, and how special they are to you. Because corporate gift hampers usually include a little bit of everything to eat, they are perfect for sharing around the office, unless the boss wants to keep it all for him!
Good Marketing Is Always Important
A company’s marketing department can also become very creative, and organise some special events that clients can be invited to. Especially during the warmer summer months, such popular events such as golf outings or other enjoyable sporting events are always appreciated. Client representatives like nothing more than having an excuse to get out of the office for the day, especially if they can file it under “business relationship.” If they can get their supervisor to approve it, they can get paid for their work, and yet be outside and enjoy themselves tremendously.
During the event, the hosting company is obviously not going to let their guests go hungry and thirsty. They will provide plenty of water, soda and, perhaps, if appropriate, even some alcoholic beverages. But they can also provide corporate hampers for their guests, so that everyone has a wide selection of things to snack on during the day. These sorts of events are perfect for developing a better relationship between company and customer, as they a chance to know each other in a more relaxed setting, away from the stresses of the office, and can focus for a few hours more on enjoying each other’s company, rather than transacting business.
Be Business Savvy
So the next time you want to show appreciation to a customer, perhaps for a big order or for a long-standing business relationship, be sure to let them know. The easiest and simplest way to do so is by using corporate hampers